Before · Host House
Brand-voice workshop and tone profile
One day that decides how everything after it sounds.
Available now
A working session with your brand and guest-experience leads that ends with a written tone profile: the document we apply to every place, and your editors can hold anyone to.
We arrive with seven house voices, from the restraint of the Arctic Soul to the dry company of the Cultured Companion, and with your existing material read. Over a day, sometimes two, we test them against your places, argue about the words you would never use, and settle the register your guests should hear.
You leave with a tone profile: definition, rhythm, canonical examples in your own destinations, anti-patterns, and language notes for each market. It runs everything we write for you and outlives any single project.
What you receive
- One- or two-day facilitated session, on site or remote
- Written tone profile with canonical examples in your destinations
- Language adaptation notes for each market you serve
- Content governance sheet: who drafts, who reviews, who publishes
- Who it is for
- Any organisation about to publish at scale, and every new Host Atlas partner.
- Status
- Available now
- Price
- On request
- Timeline
- Two weeks to schedule; profile delivered within a week of the session
- Built with
- Our editors · Guide creation
- The first step
- Send three pieces you are proud of and three you are not. We come prepared.
One place, seven voices
The words change. The place does not.
Every partner chooses a house voice, or we build one together. Below, the same two places written seven ways. The register a guest hears is a decision, not an accident.
Place
Voice
Gamle Stavanger offers a rare sense of completeness: rows of wooden houses preserved with care, yet still very much part of daily life.
Seven house voices exist as written profiles. A partner's own voice is built in a one-day workshop and applied to everything after.
Book a walkthrough
See it on a place you choose.
We show you the planning, the guide your guests would hold, and what comes back afterwards. Leave a line and one of the people who built it will reply.